We Need Kiss

The Canon EOS line of cameras are named differently depending on what country you are in. In American they go by the name of the "Rebel" (after Andre Agassi), in Japan they are known as the "Kiss" and everyone else refers to them as a number (450D for example, along the same lines as European cars).

So here is a Japanese ad for the new canon T1i. To me it is confusing on many different levels. First being why the heck they call their camera the kiss, and second, what it has to do with the actual band Kiss at all... Is that band reference really needed, is it current? No.